State Legislative Roundup for March 25, 2024
As state legislative sessions for 2024 grind on and some reach their end, we continue to provide our periodic roundup of bills under active consideration in the states that we are monitoring because they could have an impact on the ecommerce marketing landscape.
Washington State Adopts Legislation to Create New AI Task Force
Washington State is taking a proactive approach to navigating the evolving world of AI by establishing an Artificial Intelligence Task Force. This 19-member committee, supported by the Attorney General's Office, will delve into key areas like public policy implications, high-risk applications, and potential civil liberty concerns related to AI use.
FCC Hypes New AI Voice Order
The FCC released a Declaratory Ruling on February 8, 2024 that requires companies using AI-generated voices in marketing phone calls to have prior express written consent from the recipient of the call.
The R U REAL Act: Regulating AI in Mobile Marketing
Congresswoman Jan Schakowsky (D. Ill.), the Democrat’s Chief Deputy Whip and Ranking Member of the House Innovation, Data, and Commerce Subcommittee, has introduced the "Restrictions on Utilizing Realistic Electronic Artificial Language Act" (“R U REAL Act”) that, if adopted, would regulate the use of Artificial Intelligence (AI) in telemarketing calls and text messages.